Internet Marketing Services

Conscious consumers want transparency and accountability from green companies. Greenwashers may not get a second chance to build trust. I advise you to let go of traditional mass marketing and embrace the Internet. Television, radio, and print advertising are used to interrupt consumers with one-sided and self serving communication. The Internet is a two-way medium and easily supports transparency, sharing, and conversation between real people. Responsible marketing involves sharing your story openly, stating the facts, contributing ideas, and embracing conversation. That’s how you build trust and respect with conscious consumers. It’s a new marketing mindset. Here’s how it works in practice:

Strategy

Your business exists within a community of stakeholders. Consumers are number one. I help you map these unique groups and understand their needs and expectations. Then, we’ll discover the key beliefs and ideas that drive your business. I’ll help you identify   content that is meaningful and engages the environmental and social values of your consumers. You can learn what ideas are relevant by joining the conversation online. The new marketing mindset is based on permission. That’s means helping consumers find your website online and sharing content with them through like-minded social networks.

Green Messaging
Green Marketing Strategy
Current Website Assessment
Persona Design
Content Strategy and Planning
Website Project Planning
Social Media Strategy
Search Engine Optimization Strategy
Usability Analysis

Web Design and Development

Your website is an information hub to build trust with conscious consumers. Do you offer transparent and complete information about your sustainability practices online? Can stakeholders find additional support for green marketing claims? Relevant and specific calls- to-action are required to invite conscious consumers to share personal information with you. Trust is essential. I’ve designed and developed websites for small businesses and non-profits from scratch.

Web Design and Development
Content Development
Content Management Systems
Domain and Hosting Setup
Opt-In Email Marketing
Training Workshops

Performance Measurement

I’ll help you measure and analyze internet marketing performance against your goals. It’s an essential process to help you minimize marketing costs. By responding to feedback, the marketing process becomes an ongoing conversation with your stakeholders.

Metrics Planning
Web Analytics Tools Setup
Custom Analysis and Reporting